Thursday, 13 October 2016

Blogging Tips: How To Grow Your Audience and Get More Page Views



1. Know Your Audience

If you're a 20 year old fashion blogger your audience is probably 16-25 year old girls interested in fashion. So know you're audience, what content and language they may want to see and go from there. Do as much research as you can and look at other blogs similar to yours and what audiences they have.

If you're really unsure you can use Stats on Blogger or Google Analytics and you can delve into who your audience is, where they are visiting from and with Analytics you can even see how long they were on your page for. You can also get stats for nearly all social media sites now which can really help you gage your audience fully. Instagram actually tells you the age ranges and gender which really can help you when learning more about your readers.

2. Social Media

The best way to advertise yourself and promote your blog or to engage with your readers. There are so many different types these days its hard to keep track. For me I stick to Twitter and Instagram and I have a personal Facebook. You may want to use Pinterest or Tumblr and do the kids still use Bebo?
Make sure your social media is up to date and that it reflects your brand. And whilst its great to be opinionated always be aware your blog audience will also follow your social media audience. If you want brands to easily contact you then make sure your contact information is easily accessible and is accurate.
Post every time a new post goes up and use all of the appropriate hashtags to reach to your audience. Also if you're posting on twitter I've learnt that if you post it with a relevant picture you are more likely to get someone to click your link.

3. Consistency

Readers like to know what their getting. If you post every day for a week but then not at all for a month they are probably going to lose interest.
 Not to say you can't have time off but its just something to keep in mind if you are trying to grow your audience. Also keep the content consistent. Don't be afraid to try something new obviously but if its completely polar opposite to what readers have read. 
The best way you can do this is always be true to what you write. Don't post something that you don't think you'll give a 100% to or something you just know your heart is not into. Its the same regarding what brand content you post. Yes its lovely to get paid and receive blogger freebies but if its not relevant to what your blog is about or something you wouldn't actually recommend to a friend why recommend it to your readers. 
I have sadly done this a few years back I posted about an app that I actually thought was awful for exposure. My lesson has truly been learnt and now I only post what I truly believe in.


4. Know When Best to Post Your Blog 

Again this is tailored to your audience. If your audience is stay at home mums then you may want to post things middle of the day when kids are at school or if its people who work in hospitality you won't want to post on a weekend. For me posting evenings Mon-Sat and all day Sunday works best for me and when I get the most views. Scheduling is an absolute godsend for this. Most bloggers write up several posts and then schedule them so they have content for the rest of the week. 

But nowadays its not necessarily about when the blog post goes up its more about when its posted on social media and what its contents is. Take a post I uploaded at 2am about mental health here, it got the most views I've had in months but because of when I posted about it on social media (and also its content).

Also my audience brings in more views from the US than any other so obviously this is a different time zone so when I post something in UK time it may not be the prime time in other countries. This is why its good to know who is reading your blog!


5. Link Back To Other Related Blog Posts


This is a great way to get your readers to stay interested in your blog and the more posts they read from you, the most likely they will be to come back to your site. If you really delve into analytics you will learn what bounce rate is and this is basically how long readers stay on your website before going elsewhere.
 Obviously you want them to stay on your page as much as possible so have suggested posts available on your page and where possible and where relevant, have links to similar blog posts so that they can read more of what you have to give. 


See last weeks post here about Blogging Tips: How To Get Started Up (see what I did there)

Follow me on: